who is at corebike...

Atomlab

Atomic Laboratories or "Atomlab" was founded by Mike Flaherty in December of 1996. Mike is a former BMX pro who has worked as a designer in the bicycle industry for years. He raced from 1979-1985 and was the number 2 ABA East Coast pro behind Tim Judge in `85. Back then dirt jumping was just something you did to have fun when you weren`t racing. Mike was one of the few pros who put more energy into dirt jumping and riding quarterpipes than racing.

New in for 2010 - Pimp and GI forks

www.atomlab.com

Decade

This exciting new range marks our Tenth Year of UK frame design and represents the virtues that have helped to build the success of Kinesis in the UK: Innovation. Adaptability. Detailing. Quality. Affordability. Instead of making a Limited Edition version of one of our frames with '10 Year' decals and a flash paint job, I decided to mark the occasion by designing 3 totally new frames that clearly show the direction in which we are thinking.
www.kinesisdecade.co.uk

Dirtyhabit

At this stage nobody knows what designs will be available in 2008.
Find out for yourself at Core Bike 2008.
www.dirtyhabit.co.uk

DMR

"Diggin' it since '95!"
The UK's #1 dirt jump and trail bike brand.
Come and find out what's new and how to become a Premier Stockist

New for 2010 - 898 frame and Drone and Reptoid Bikes

www.dmrbikes.com

Effetto

Materials Engineer at Politecnico di Torino (Italy), Alberto has been Product Manager and designer for Vittoria & Geax tyres for over 6 years.
From January 1st 2007 he is fully dedicated to his own Effetto Mariposa project.
Long-time cycling aficionado, he loves all aspects of cycling, including maintenance and cycling-related technical and material innovations. Getting lost while exploring new trails on long winter rides and post-ride meals are the activities he really excels at.
Considering the fact he can ride just one at the time, he owns too many bikes.
Consistently ranking in the second-half of the arrival list, he competes in road/off-road cycling, triathlon and running.

www.effettomariposa.com

GEAX

MTB tyres from Vittoria, Italy's foremost road tyre manufacturer.

New for 2010 - Synapsis

www.geax.com

Kinesis

Kinesis UK bikes are raced to podium finishes every weekend in road, cyclocross and XC.
Why not become a Premier Stockist and sell the very same product??
www.kinesisbikes.co.uk

Lezyne

"Engineered Design"
Micki Kozuschek, (the guy who started Truvativ), has a well earned reputation for forward-thinking and passion for impeccably engineered products which shows in the Lezyne products - "All it takes is one look, one touch of Lezyne products, and you're hooked." Come and see for your self.

New for 2010 - Port A Shop and Hydration

www.lezyne.com

microSHIFT

microSHIFT's "Shift and GO" shifting technology has become a standard among the cycling industry since its introduction in 1999. So, if you're riding style calls for simple accurate shifts, microSHIFT will be a good choice. We provide world class quality and top level shifting performance.

ALL NEW - For 2010

www.microshift.biz

Motortabs

A revolutionary effervescent electrolyte/energy tablet. Pick up a free sample.
www.motortabs.com

Oval

"Get fit to fly"
In attendance at Core Bike 2010, will be Morgan Nicol, founder, president and designer of Oval concepts aero bars and the new SCCS (Stem Cap Clamp System).

New for 2010 - Forks and Double adjustable Stem

www.ovalconcepts.com

Reynolds

"Experience|Performance"
Be the 1st to see (and order!) the new wheels from the US composite giant.
Paddy Blake (UK Brand Manager) will be on hand to answer any questions.

New for 2010 - RZR, SDV Track and DV3K wheel sets

www.reynoldscycling.com

Tektro

Upgrade is the home of Tektro in the UK and the official Disc Brake Service.
www.tektro.com

TRP

High quality brakes for road, MTB and cyclocross from probably the worlds largest brake manufacturer.

New for 2010 all new Carbon Disc Brakes.

www.trpbrakes.com

YBN Chains

YBN have been manufacturing cycle chains in Taiwan since 1989 for some of the leading brand names in the industry. Now available under their own name.